What if "transparent" was the color of tomorrow? 🔎
As a "made in France" brand, we often hear "it's expensive for a pair of suspenders" or "is everything made in France?" so we decided to tell you everything. 📢
What is french-washing?
We're tired of "made in France" everywhere, without explanations and without proof. What if it were just french-washing?
This process, also known as "franco-washing," is spreading more and more with the growth of "made in France." The goal is to deceive the consumer during their purchases, giving them the impression of buying French when it is not the case. This practice disrupts the local economy to the detriment of brands that are truly "made in France."
Manipulation mainly occurs through the adoption of the codes of products made in France, namely:
- the mention "France" (yes, it doesn't say it all): although this mention is completely free, it misleads consumers;
- the French flag and the tricolor colors: this well-known distinctive sign is often used as a decorative element or for marketing, but that does not justify French manufacturing;
- the mentions "assembled," "imagined," or "designed" (it's very clever): like the previous elements, these mentions will lead consumers to believe that a product is "made in France" when it is not the case;
- storytelling: what better way to tell the story of a company founded in France, with a touch of nostalgia and a few omissions about the origin of the products. Indeed, this is a recurring trap and it's really a shame.
Now that you have the information, you won't be fooled anymore. But what exactly is "made in France?"
The “made in France” or “fabriqué en France” explained in a few lines
Simply put, it’s an origin marking that companies indicate on their products, certifying the origin of these products. For manufactured products, including textiles, it is up to the company to choose whether to indicate it or not. This is a major difference from food, agriculture, or cosmetics. It’s a regulated distinction, and it cannot be given randomly.
A product can be 100% Made in France (that’s cool) or it can be the result of the transformation of imported raw materials. No worries, it’s still Made in France. We’ll explain.
A product can be said to be “made in France” if a significant part that adds real value to the product is made there and if the last substantial transformation is carried out in France.
Very specifically, at least 50% of the added value of the product must be made in France. Basically, it’s good to write it down, but it must be justifiable.
And what if we were transparent with you?
At Pierrot, we have decided to be transparent with you. Our products are made in France in our partner workshops, with components that we have carefully selected for their reliability and quality.
Sometimes it is necessary to import from our neighbors who are better positioned and more qualified, but all the transformation work is the result of French know-how.
Specifically, Pierrot accessories are:
🇮🇹 Italian leather and belt buckles, no doubt it’s the best quality
🇩🇪 German clips for suspenders, they are really good in industry
🇧🇪 Belgian elastic, the best value for money
👌 the fairy fingers of French artisans because we have talent
We are proud of our cultural heritage and we want to promote it. 🇫🇷
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